A key role of the ReadingFilm Office is to continue to grow educational programs, events and activities to engage the community. Using film and filmmaking as means for storytelling, bringing attention to significant societal issues and providing a voice to all members of the community is integral to the ReadingFilm Office’s mission and values. A regularly scheduled series of events and programs throughout the year engage the community, students, and filmmakers and enhance the image of Berks county as a film destination.
Mission
The ReadingFilm Office was founded to promote the region as a location destination for film and media production. We aim to develop a thriving regional film industry and build community pride through events, educational programs, and economic development. We believe in lifting the voices of the underrepresented and meeting the needs of the diverse community we serve.
Vision
The ReadingFilm Office will stimulate economic growth and prosperity by promoting film production, art, culture, and entertainment in the region. We will increase local pride and the overall attractiveness of the City of Reading for residents, workers, and visitors. We will increase the visibility of Greater Reading as a national competitor in independent film production.
Values & Beliefs
We believe the ReadingFilm office is in a unique position to create a positive worldview of the region.
Inclusion
As artists, business owners, and social activists we believe that organizations like ReadingFilm have the potential to raise up everyone in the community.
Social change
We believe that by harnessing the power of film to bring awareness to the issues facing communities, we can create social change. Our focus on independent filmmakers and youth is important to reaching this goal.
Empowerment
We believe in the power of the narrative in this effort. Who tells the stories we hear and see matters immensely. By raising up the voices of the disenfranchised, we empower our communities to choose the endings to their stories.
Arts as a catalyst
We believe that Reading, with its vibrant arts scene and prime location, has the opportunity to build on what we’ve started and become a thriving film production community, strengthening the economy, and improving the quality of life for its citizens.